Lifeword’s Vision
To use media to proclaim the gospel of Jesus Christ to the entire world.

Lifeword’s Mission
To help make disciples through the creative proclamation, production, and promotion of biblically-sound
broadcasting of gospel media that communicates biblical truths in the heart language of every tongue,
tribe, and nation.

Lifeword’s Doctrinal Statement (What We Believe)
We follow the beliefs (Doctrinal Statement) of the Baptist Missionary Association of America.

Lifeword’s Values

We value God’s inerrant Word.
We desire for God’s word to inform our Convictions (Head), to form our Character (Heart), and
transform our Conduct (Hands).

We value and respect the Individual.
We value creativity as a gift from God.
We desire to foster an atmosphere where creativity can flourish and be used for God’s glory.
We value servant-leadership, as modeled by Christ, that marks our relationships with fellow believers
and team members around the world.

We value and love God’s local church.
We desire to partner with the local church to help fulfill the great commission.
We acknowledge and understand that the task of making disciples was given to the local church.
We desire to equip the local church around the world and increase her media effectiveness.

We value, respect, and submit to authority.
We value accountability and transparency.
We respect the authority of the Lifeword Board of Directors.
We respect our accountability to the Baptist Missionary Association of America.

We value and desire kingdom partnerships.
We value, recognize, and appreciate the various God given talents and gifts of the members of His body;
therefore, we will seek out worldwide partnerships to help fulfill our mission.