Mission & Vision

Mission & Vision

Lifeword exists to assist local churches of the Baptist Missionary Association
in fulfilling the Great Commission by providing Christ-centered media to produce disciples of Jesus Christ.

To accomplish its mission, Lifeword functions with a three-pronged vision:
Lifeword Broadcasting, Lifeword Community Radio, and Lifeword Leadership and Media Training.

Lifeword Broadcasting

Since 1965, Lifeword has shared the gospel by radio. Today the ministry has expanded so that we now produce more than 50 different radio programs each week in 36 languages, with additions currently in production. Most of those programs are heard over commercial AM and FM radio stations. In special cases such as closed countries where local gospel broadcasts are not allowed, Lifeword uses high-power shortwave, medium wave (AM) and satellite broadcasts that can be clearly heard by target audiences that may be many thousands of miles away.

Click here for Lifeword's Broadcast Languages and Target Areas

Lifeword Community Radio

Since 2014, Lifeword has helped third world churches begin low power FM radio stations that enable them to blanket their local community with the gospel. In these countries where most people walk nearly everywhere they go, the vast majority of those who attend a particular church live and work within 3 or 4 miles—an area easily covered by a 15-watt FM transmitter that can be powered by a 12-volt car battery. Lifeword goes to the field to install the equipment and then trains the pastor and church members to program the radio station in a way that is interesting to the entire community. Into that community oriented programming, they weave a constant and gracious witness about the love of Jesus Christ. Those new broadcasters then agree to help other churches do the same thing. We call it “media discipleship”!

Lifeword Media & Leadership Training

Lifeword is dedicated to helping local churches of the BMA to most effectively share the gospel of Jesus Christ and make disciples in their communities through the effective use of media by providing tools and training to their leadership. In their book Discipleshift, Jim Putman and Bobby Harrington with Robert E. Coleman state that when they develop apprentices and leaders, they follow something like the formula promoted by Dave Ferguson and John Ferguson in their book Exponential. Lifeword has adopted and adapted this formula for media and leadership training. The training formula in essence is patterned after the ministry of Jesus and his disciples and Paul’s ministry and his discipleship of Timothy and Titus. The formula looks something like this:

  • 1. I do. You watch. We talk.
  • 2. I do. You help. We talk.
  • 3. You do. I help. We talk.
  • 4. You do. I watch. We talk. 
  • 5. You do. Someone else watches. You talk.
  • 6. Repeat the process with someone else.